Thursday, February 28, 2013

Boston Fashion Bloggers

Today's post is for class but is to date is the best class project. My classmates and I created one-of-a-kind videos and uploaded them to Youtube! I chose to continue my fashion beat so I interviewed some amazing Boston fashion bloggers that have a knack for the blogosphere and have an uber chic fashion sense. Kristen Uekermann is the sweetest person and the creative mind behind The Boston Fashionista. She graciously agreed to meet with me at Panera and I felt comfortable around her the minute we met. She is full of advice and has a fun, peppy attitude, you can't help but love her! Emily Geaman is so intuitive. Her blogging experience blew me away. She is truly someone I look up to. Her blog, So Anthro, features everything from fun new products to styled outfit posts! Asha Isabella is the Editor-in-Chief of Tosser Magazine, previously Boston Bazaar. From communicating with a handful of advertisers, interns and employees she also contributes daily to the blog, website and social media sites. I don't know how she does it. Oh - and did I mention she is a fashion designer.Truly inspiring! All three of these amazing women are positive fashion role models in our unreasonably dubbed 'unfashionable' city. Their advice is noteworthy and essential for any new fashion blogger. 

Get Away in Style

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This upcoming week is my spring break and I could not be more excited for some R&R. As I prepare for my three day get away to West Palm Beach I decided to invest in some fun pieces that will carry me through summer. Although the weather predicts mid 70's it is essential to bring sunblock. My skin is so fair that any sunlight will burn me to a crisp! A trip to the beach would not be complete with out a cute Marc Jacobs string bag, Ray Ban sunnies, a J.Crew panama hat and a new Victorias Secret bathing suit in this amazing frosted pink color. If you havent already heard ShopBop is having a blow out sale so I thought this colorful maxi dress would be a great beach-to-dinner transition piece. I may have to pack a sweater in case it gets windy! And I couldn't resist this adorable bracelet from Margaret Elizabeth. The tassel is very 'in' right now. I am crossing my fingers the sun stays out for me! 

Wednesday, February 27, 2013

In the News: Behind the Scenes with Miss Dior

In fashion news Christian Dior is continuing their long standing relationship with actress Natalie Portman. This is a behind-the-scenes look with the star as she films the television segment for their new eau de toilette. The Miss Dior perfume is the new version of the 1947 fragrance featuring green chupre, neroli, rose petal and blood orange accents. The metal bottle is classic with a gold metal bow. The aroma is also available for purchase in body spray, shower gel, deodorant and soap. 

The advertisement was directed by Sofia Coppola, shot by Tim Walker and features Portman wearing an original Raf Simons design. Simons is the creative director of Christian Dior. In the ad Portman is seen reclining on beds full of roses, playing in fountains and kissing a good looking male model. What do you think about the new ad?

Tuesday, February 26, 2013

Look of the Day: Neon

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Just looking at the pieces in this LOTD makes me excited for spring. The top knot trend is a time saver when your in a crunch and it comes off as totally pulled together. The neon color blocking is such a power look. The J.Crew necklace and Kotur handbag are have a floral feel, perfect for the season. The hot pink heels and blouse are delicate yet commanding. This show stopper will turn lots of heads. 

Friday, February 22, 2013

Happy Weekend + Link Love

Happy Weekend!

I dont know about you but I am ready for some down time. After surviving the flu and having a ton of midterm work this weekend is just what I am looking for. I am introducing you to a new series on the blog that will be featured every Friday. There will be two types of posts that I think you will fall in love with. In this post I am going to leave you with five fun links to lead you into the weekend on a high note. The other type of Friday post I will feature five people to follow - whether that be a blog or Twitter account- trust me you wont be disappointed. So without further adieu...

1. Happy Birthday to The Everygirl ! Alaina Kaczmarski and Danielle Moss are bloggers and entrepreneurs that I truly admire. They were and are just like us girls - trying to find their place in the world! For the official first birthday of their website the girls feature an inspirational Q&A with themselves. 

2. I have had my IPhone 5 case for a while now so while looking for a new one I came across this fun website Plum Street Prints. They have monogrammed cases that are totally calling my name. What do you think?

3. For an upcoming post I recently met Kristen of The Boston Fashionista and we totally hit it off! She had some amazing advice for me as I enter the blogosphere and I couldn't be more thankful to her for mentioning me and adding me to her blogroll! Thanks Kristen! She also introduced me to a group of Boston Bloggers that I hope to join soon. 

4. Ever heard of TED Talks? I came across this article that features the 12 must watch talks for Entrepreneurs. Check it out here

Sunday, February 17, 2013

Class Post: Mary Knox Merrill on Video & Photography

"Persistance is key."

Last Friday Mary Knox Merrill joined our class to introduce us to the world of video and photography. Previously with the Christian Science Monitor, Merrill is now at Northeastern and is in charge of media relations. 

She told us in order to make your subject feel comfortable you need to get familiar with the technology you are using. You need to garner different types of shots - close ups, medium and wide shots - in order to create an important story.

Photo Tips:
1. Variety of images and b-roll: tight, medium, wide, high, medium, low
2. Change your perspective
3. Composition: rule of thirds
4. Portrait
5. Details 
6. Get close
7. Get comfortabele with your subject
8. Keep still
9. Edit on a computer not your phone!
10. You can never have enough

With phones light your subject well.

Video Tips:
1. Let the action unfold in the frame
2. Anticipate the action
3. Watching, then get in front of the action
4. Go for repetitive motion instead of one time action
5. Video activities that will speak to video
6. Variety is key
7. Storyboard: Have a plan of action
8. Ask open ended questions

Accessory of the Week: Sunnies!

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 1 /  2 /  3 /  4  /  5 /  6 / 7 /  8 /  9

To quote the ever so chic Rachel Zoe - "Everyone needs a good pair of sunnies." And I totally agree. I have put together a super fun mix of sizes, shapes and price ranges. Since spring is coming you should invest on a classic pair that will last you into the summer. That being said it is good to understand what shape fits your face. If you have a heart shaped face I would stick with cat eye lenses like the first pair. If you have an oblong or narrow face grab an oversize pair like numbers nine, five and two. If you have a square face go with rounded edges, such as the aviators, numbers four and eight. Then keep them in your bag! You never know when you'll need them for a fabulous fashion moment. 

Sunday, February 10, 2013

Casual & Chic

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Equipment color block sweater/ Helmut Lang leather legging/RMK cap toe pumps /CÉLINE black leather tote /Monica Vinader silver stud earrings /Essie nailpolish

Since Valentine's Day is this week I thought that the ideal outfit for a day full of love can be a fun mix of casual, comfortable and chic. This outfit incorporates the classic colors of the holiday. You can easily go from a day at the office to a night on the town with your hubby. Or (swoon!) you can come home to a home cooked meal and still be comfy enough to snuggle up on the couch and enjoy some red wine. Happy Valentine's Day!

Monday, February 4, 2013

Splurge vs. Steal

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Splurge: Dress // Pumps  Steal: Dress // Pumps

Todays Splurge vs. Steal post is making me hungry. Inspired by the crayon 'granny smith apple' these are two day - to - night looks that are perfect for a day at the office or a first date in the city. The difference between these two outfits looks minimal but the difference in amount is over two thousand dollars. Either can be dressed up with statement jewelry or toned down with a chic blazer and minimal accessories. 

Sunday, February 3, 2013

Storify: The Future of Fashion

The Future of Fashion? Low End & High End Designers Collaborate

Find my Storify here.

I based my Storify on the future of fashion. As of late many high end design houses are teaming up with low end labels to create budget- friendly clothing lines, bridal gowns, jewelry and more. It seems everyday a new collaboration is happening and people are starting to notice. While many of the tweets and Facebook comments from social media users are amped about the idea, news stories seem weary. 

Some of the collaborations have already proved a lucrative success and that may be the reason so many designers are ready to follow suit. But at what cost? Most designers pride themselves on creating one of a kind couture pieces that cost thousands of dollars. Although many cannot afford such creations the runways are full of them. And people notice. Many retailers emulate these designs creating affordable copy cats for the masses. 

If the designers cut this step by creating affordable lines what is the future of fashion? Many weigh in on my storify to name the next collaborators and discuss whether or not this is positive for the future. 

Magazine Cover Crush : Lauren Conrad gets 'Lucky'

Lucky Magazine chose style maven, reality television starlet and New York Times bestselling author Lauren Conrad to star on their March 2013 cover.

The blogger talks fashion risks, boyfriend secrets (William Tell is her current beau) and everything else in between.

I am not kidding when I say this girl is busy. Between running two fashion lines - Lauren Conrad for Kohls and Paper Crown - 'LC' is writing her second book series, is designing for eco conscious product company Blue Avocado and is updating her blog with daily fashion, nutrition and style posts.

Is there anything this girl cant do? Apparently she wants to design wedding dresses next. Check out her interview here.

All Photos Found Here.

Class Post: Josh Stearns on Storify

"Prioritize being right over being first" 

John Stearns skyped into our classroom Friday, February 1st to teach us the importance of Storify, especially as an essental tool for journalists. 

Stearns works for Free Press, a national organization, dedicated to media reform. He explained that Storify is an incredible place to capture and archive conversations on the web. It is a journalism tool that builds on traditional structures. It focuses on live events and covers them in longer forms.

Storify allows the journalist to bring many sources together to create a story untold like ever before. It is a research tool, a public story, a real-time reaction to current events.

The original vision of Storify was for long form text based articles. People created stories from it using social media and thus began a balance of the two.

Storify is a multi-media story telling platform that captures extended conversations, slideshows, and is a collection of book marks. It is a database to track news on a topic. It is a mix of social media conversations with the option of including an authors voice. 

Verified Sources through Twitter for Storify: 
- You can confirm with sources on the ground in real time. Asking them via social media: Did you see the event occur? Can you confirm this happened? (You can find these sources via hashtags and geo location).
- You can contact news orginzations – editors and publishers that are either covering the event or have people covering the event. 
- You can contact journalists themselves via twitter etc. 

Then you can combine all of the voices into one real story that shares the conversation on one topic through many perspectives. 

Stearns advice on being a journalist:
- be the historical, trusted, final first
- balance being right over being first